Business Directories

For the Neighborhood

B2Catalyst is engaged with various neighborhood groups in the development of business directories that will make local businesses more "visible" on the Internet. We provide consulting services, and also infrastructure for the interface style appropriate for your group.

Local Search

... is the current trend in search from all the major search engines. But, who knows local business better than your neighborhood association, development corporation or business association? Up-to-date and accurate information is best created and maintained by those closest to "the action."

Today's Neighborhood Economy

... is different than that of 50 years ago. But, it is no less vibrant. Pillars of the neighborhood economy do remain. At the same time, service professionals and companies have located in residential neighborhoods. An on-line business directory is an excellent way to introduce neighboring businesses to one another, and also to their surrounding area. An interactive online directory is a great asset for your neighborhood.

Email Jay van Santen at B2Catalyst@vSCWebGroup.com.

For New Business

This quarter, B2Catalyst will officially launch a business directory of new businesses throughout the Indianapolis metro region. This will be a great opportunity for new businesses to gain exposure to potential clients, to the media, and to vendors -- in a social network type format. Stay tuned!

B2Catalyst -- what we're about

Connecting Your Business

Big Picture

B2Catalyst's focus is connecting your business with your community of neighboring businesses, customers and vendors. We approach this from two perspectives. The "top down" approach focuses on business directories -- for neighborhood business groups as well as products developed by B2Catalyst. You'll find more disucssion in the left sidebar. We also work with individual businesses to create sophisticated, state-of-the-art applications. These open up new opportunities, as you'll see below.

Connecting Your Business

A company website is a business necessity today. But, many local company websites are 1st generation sites. They can do a great job of presenting your company in an attractive and professional manner. A website can present a lot of background information to visitors to help them make a decision about patronizing your business.

Technology continues improve. And, now sophisticated websites have become a cost-effective option for the small business. Check out the projects page for some specific examples of our current work.

What are the Current Trends?

  • Interactive Websites
  • Mobile Access
  • Business to the Web
  • Social Media

How Can You You Take Advantage?

Interactive Websites typically are developed on a Content Management System (cms). The value is that the site owner can update the site without web designer involvement, and, if programmed, site viewers can supply information. This makes the site more current, more attractive to Google, and reduces ongoing costs for site maintenance. CMSes can serve as the basis for very sophisticated applications, including blogs, surveys, eCommerce, event registration to complete social networks. Call Jay at 317-923-4932 to discuss how an interactive website can enhance your business.

Mobile Access is becoming increasingly important for local business. Currently, about 20% of all search is done on mobile devices, and about 40% of all search on mobile devices is for local business. And, smartphone usage on the iPhone and Android devices is increasingly significantly each day.

To make your business visible to all potential visitors, it's important to assess your website to see how well it is served on mobile devices. Recent sites built to web standards will render better than older sites based on tables.

Where to start? A mobile website, rather than a mobile app, is a good place to start. Here, the web visitor is directed to the appropriate site based on their device. Users don't need to download a special app from a store or from you're website. It's immediately available.

There are different options for the mobile website. Call us at 317-923-4932 for a free evaluation of your current website for mobile delivery and discussion about appropriate options.

Business to the Web. Businesses are looking at delivering more of their services through their website. Some are exploring businesses that are possible only on the web. If you need this kind of sophisticated interaction with your clients -- including eCommerce, group registration, on-line classes, email communication with current and potential customers -- feel free to give Jay a call at 317-923-4932.

Social Networks are playing an important role in connecting business. Twitter is used effectively to communicate up to the minute information to followers -- this has been found valuable for customer service. Facebook has become a popular place to interact with those interested in a business. LinkedIn has become an important business networking tool.

For these and other cutting edge needs, feel free to call Jay at 317-923-4932 today!

All contents copyright 2011, B2Catalyst of vSC Web Group